Letter-envelope-7Next thing you do is get an email list provider. Why? Cause you can’t sent two hundred emails out from your Gmail account every time you have a show. Doing that triggers spam filters and then your email doesn’t show up in regular inboxes. Oh, and if you don’t give a way for people to “unsubscribe”, it’s like, illegal.

But onto the good reasons why: you get to make it look SO good! People will open your email and say, “Wow! That’s some professional stuff they got going on!”  

Here’s what I recommend, because I use them: Mailchimp. Free to use. But I pay for it because it gives me more features. Takes a little getting-used-to, but it’s pretty intuitive. You go to Mailchimp.com, click sign up, create an account. Log in. Make a new mailing list. Start adding “subscribers”. Those are the people on your list. Even if you only have ten people. Only add people who give you permission to add them!! 

Once you have a mailing list, you can make a “campaign”. I recommend the A/B campaign, which lets you try writing two subject lines. When you send the campaign, it’ll the email to 20% of your list and then decide which subject line to go with, according to which subject line was more popular.  

If you’re uncomfortable with technology, get someone you know to help you. Bake ‘em some gluten-free muffins to thank them. Here’s a little video I found that goes over it. https://www.youtube.com/watch?v=y61-b6up7kc

Stay tuned for the next step! You’re on your way! You’re doing so well! 


Alicia Dattner

Comedian and Creatrix Alicia Dattner is an internationally-acclaimed, award-winning performer who loves to help others use the power of humor to transform their lives and write a new unfolding story for the world.


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